An Idea Whose Time Has Come

I have been doing research on low- and zero-VOC paints.  We're going to paint our kidz' room and we wanted to go with the healthiest paint products possible.  With a little internet research we discovered the Common Ground Green Building Center and from there, the AFM Brand of zero-VOC paints.  AFM's "Safecoat" brand of paints offers an amazing collection of gorgeous colors with their Ayurveda line, the colors grouped by personality type using Ayurvedic philosophy. An excerpt:

PITTA
Pitta individuals may develop occasional inflammatory conditions. They have a general tendency to a moderate, athletic frame with a muscular body mass, and a sharp, energetic personality. Cooling therapy may lower a tendency toward irritability. Balance may be derived by colors that cool, moderate, and soothe.

Under each type is a selection of colors with names like "Revive" and "Fire" and "Memory" (think I'll paint my room in that color). How cool.  How trendy.  How earth-friendly.